Retailers can track your movements inside their stores. Here’s how
With technology advances, it should come as no surprise that retailers are now moving into the location-tracking technology through their apps that can determine your position within a 6-ft radius. And we aren't just referring to beacon technology, but technology that knows your trip to the dressing room ended up in a non-purchase. As retailers aim to personalize your shopping experience your privacy will continue to be a thing of the past, at least when you are in the store. But is this a bad thing? Not according to companies like Cosmose, a retail start-up that connects anonymous movements of over 1 billion smartphones inside Asia retailers and has plans for North America. As the associated article reveals, customers are often willing to trade privacy in favor of convenience. Coming soon to a retailer near you.
Read more at CNBC.
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